This sign on the left is found at a coffee shop in
Singapore. A customer has a choice –after queuing for food – you queue again
for drinks, or wait for an uncle/auntie who takes drinks orders and you pay
upon delivery. The sign shows a productivity drive by the coffee shop owner.
Productivity can be defined as output per worker; so by
encouraging customers to by-pass the uncles and aunties and going straight to
queue themselves, there are less workers for roughly the same volume of drinks
sold; abracadabra! Productivity goes up. The coffee shop owners might even gain
even more: http://www.mom.gov.sg/newsroom/press-releases/2015/0819-leds
People who have lived in Singapore for a while will
certainly understand that using the terms ‘productivity’ and ‘efficiency’ are
words that push people to action. And there now is a long queue of customers at
the drinks stall, and fewer uncles/aunties employed to collect orders.
As customers, what have we gained?
1. Are the drinks cheaper? No.
2. Is the waiting time for drinks shorter? No, on the contrary, instead of preparing 5 hot coffees,5 teas, and 3 milos the people manning the counter have to prepare them individually, increasing the time taken for each drink.
So
we are paying the same amount for the drinks, only we are spending time queuing
rather than spending the time with our friends and families and sharing a full
meal together.
This
is a simple example of an organization shifting costs to the end customer. The
customer ‘pays’ more and the organization reaps savings. What savings? Some of
the uncles/aunties are no longer seen at the coffee shop. I found one uncle, at
a coffee shop in the next town, presumably further from his home.
So
my question is, why do we as customers help these organisations fire people who
obviously need the jobs?
I
was having dinner with this friend last week and she was arguing that no one
can stop progress automation…. Please, think!
This
is not automation, no some soulless blind machine taking over the jobs of these
uncles and aunties. We, as customers are actively taking hammers to the rice
bowls of the uncles and aunties by reacting like Pavlovian dogs to the words
‘productivity’ and ‘efficiency’. We are choosing to take the extra effort upon
ourselves to drive these people out of their livelihoods. And they might end up
on the right side of the picture above, a cardboard auntie’s life is much
harder than a drinks auntie’s life.
Think
people, think!
I
would have no problem paying an extra 5 or 10 cents per cup of coffee that
would have meant the uncle/aunties could retain their jobs; I can’t be the only
one right?